Marisa Silva, the author of the PRINCE2 V7 scenarios, speaks on the criticality of understanding the viability of a project. She emphasizes the significance of questioning whether a project should move forward and highlights the business case's importance in this context. Silva mentions that during the entirety of a project's lifecycle, storytelling can serve multiple purposes: it can aid in problem-solving, foster trust within the team, and ensure a cohesive vision among various stakeholders. In essence, she advocates that storytelling has a continual, pervasive role in the project management process.