Scott Spence, the CEO of CC Learning, emphasizes the importance of business user engagement in delivering successful project outcomes. He suggests that obtaining buy-in from these users substantially increases the chances of project success.

Spence contrasts this with the conventional approach where specialist teams often develop and deliver a product with limited user engagement throughout the project lifecycle. This traditional approach can result in unforeseen challenges or gaps in meeting user needs, which might only emerge at the end of the project.

By involving users early and regularly, organizations can quickly gauge whether a project is on track to achieve its intended results. This proactive engagement allows potential issues to be identified and addressed promptly, ensuring the project remains aligned with its goals.

Scott underscores the value of quality in project delivery, expressing enthusiasm for its potential. He encourages project teams to adopt a balanced approach—being both specific in their objectives and flexible in their execution.